Throwback Week, Day 2: Roosh

Cross-posted at In Mala Fide. Please read and comment on it here.

If you read Manosphere blogs, you already know Roosh V. But you’ve probably never asked why.

Roosh is one of hundreds, if not thousands of Game bloggers. But while almost all of these labour in relative obscurity, Roosh has built one of the internet’s most popular Game, Travel and Lifestyle communities. The Roosh blog and forum is the unchallenged hub of valuable resources for the modern vagabond/seducer/international man of mystery, and a front-line battleground in the push-back against feminist orthodoxy.


How did one game blog manage to leave all its challengers in the dust? Here are my theories:

1) Blood, Sweat and Tears

As much as it pains me to cite Malcolm Gladwell, there is truth buried within the PC blank-slatism of his 10,000 hour rule.

Roosh did not stumble blindly into e-fame. He has been writing publicly for over a decade in one form or another. Where does a man find the persistence and dedication to commit himself to such a long-term and uncertain payoff? Simply, he doesn’t. I suppose it’s possible to make it as financially successful writer without a genuine love of the craft. But good luck. You’ll be competing against guys who, while not averse to making money off of their work, would do it for free anyways.

In 2001, the idea of making money off of a blog was ludicrous. The idea that you could write a book and sell enough copies to live well without the backing of a major publisher was ridiculous. Even today, starting a blog and turning it into a writing career is an incredibly poor investment of your time, if money is your primary goal. The writers who will succeed will be the ones who – like Roosh – are perfectly happy to labour in unpaid obscurity for many years, refining their voice.

2) Credibility

Most game writers fall under one of two categories: 1) Frauds, and 2) Guys who were always successful with women.

The first group is easy enough to understand. The ability to convince other men that you are good with women is only imperfectly correlated with the ability to actually be successful with women. To men who have the first skill, but not the second, a career as a guru will be tempting. Aaron Sleazy’s Debunking The Seduction Community is a good expose of a few of the more prominent examples. Obviously, you should avoid learning anything about women and seduction from frauds. Duh.

The second type is often still worth reading, but there will be a limit to how much an unsuccessful man can learn from them. I count myself within this category, which is one reason why I don’t often try to give specific advice. This is not to say I’ve been an stoppable lady-killing machine my entire life (or that I am one now) but I’ve always been competent. This creates a positive feedback cycle of confidence, success with women, more confidence, and so on.

Learning about game has enabled me improve on my random and mild success, and I still have much to learn. But I didn’t start from scratch. I can hypothesize about how much of my current success is the result of conscious tweaks I’ve made to my personality, but that’s all.

Roosh, in contrast, built his knowledge of seduction empirically over the course of thousands and thousands of interactions with women. He has put in the work, and climbed the mountain from the bottom up. As a result, he has far more to say than a man who caught a helicopter ride to base camp IV.

3) Commercialization

I’ve written before about how the traditional publishing industry is dying, and now is a great time for young writers to swarm into the vacuum it leaves. Roosh will eventually be seen as a pioneer in this movement, the first of the second generation of Fratire writers using the technologies of the 21st century to start writing for the young men that the literary world (and society at large) has abandoned. His success at monetizing his work not only affords him the freedom to live a life worth writing about, it has provided a blueprint for other authors who want to follow in his footsteps.

This is particularly apparent to me, since I just published Freedom Twenty-Five: A 21st-Century Man’s Guide To Life, and Roosh’s publishing model and mentorship were invaluable in the process. All non-mainstream writers should take note: It is possible to write for young men, to write about un-politically correct topics, to write as offensively as you want – and still get paid. In fact, self-publishing will result in a royalty over ten times what you would earn through a trad publisher.

The original trailblazer in the 21st-century publishing industry was Tucker Max. He appears to have fallen off the radar in the past couple of years, though perhaps this will change with the launch of his new book. Roosh has picked up where Max left off though, and a tidal wave of information and literature tailored to the tastes of young men is poised to wash over the western world.

4) Fluidity and A Refusal To Be Typecast

I quickly lose interest in writers whose focus is capital-G Game, and nothing but. The crimson arts are an essential area of study for the modern man, but diminishing returns set in quickly. If Roosh had spent his writing career extolling the fine minutiae of the best tactics to pick up girls in DC bars, he would have long ago faded into well-deserved obscurity. Instead, he has branched out into writing about travel, lifestyle design, gender politics, and La Dolce Vita.


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