Game Isn’t Rocket Science

Upon first discovering the seduction community, it’s easy to conclude that learning how to meet and seduce women is a new and cutting-edge science, and that the men who can consistently sleep with attractive women are special. The seduction community offers tools that can turn the mediocre man into something extraordinary. Game appears to be a sort of magical toolbox, a collection of knowledge that men have been unknowingly ignorant of for all of human history.

But this is inaccurate. Learning Game is more about discarding old lies and rediscovering old truths than it is about forging ahead into the unknown.

The following video is an edited collection of coffee commercials from the 1950s. Watch it. What do you see?


If you’re a typical westen man in the 21st century, you see something awful. The men in that commercial are being rude, and sexist, and mean. You see these men and feel pity and revulsion, as they are sad anachronisms from a backward age.

Hopefully you’re not a typical man, though, if you’ve been reading Freedom Twenty-Five. So maybe you see what I do.

I see men with swagger. I see men unafraid of having wants and needs, and speaking up about them. I see men acting like men, not cowering simps begging for morsels of affection from their women. Not one of the men was needlessly cruel to his wife – just honest. Collectively, their attitude was: “Sweetie, you make terrible coffee. But it’s not the end of the world.” What should a 21st-century man do in the same situation? Pretend to like the bad coffee? Start making it himself?

Those men simply had no fear of calling their wives out on some bullshit. They had expectations of their women, and had no shame in letting them know if they failed to meet them. (As an aside, expectations cut both ways – ladies, note that the men of this era were far more likely to want to get married and provide for a family than my generation is. Might the two phenomena be related? But I digress.)

Compared to them, today’s men are a gaggle of mewling manginas. They would never speak to their girlfriend’s like that, because they know the utter shitstorm that would ensue. “What the fuck did you just say? I make you coffee and you COMPLAIN about it? How about you make your OWN fucking coffee next time?”

Ever been to a wedding? I went to a few this summer, and it seems like every third joke out of the speakers’ mouths was a half-joking admission that once married, the man’s wife will have his balls tied up neatly in a sandwich baggie. Ladies of the 21st century, you wonder why we aren’t interested in settling down?

So, enlightened gentlemen of the alternative/man-o-sphere/Game community: When you watch the men in the coffee commercials – how would you rate their game?

I think they all do quite well. They are confident, they lead, and they have good body language and tonality. They’re comfortable with themselves, and they’re comfortable with their masculinity. Any style of Game over and above those two traits is just spice.

But how did they get so suave? Did Mystery’s grandfather teach them a workshop? Were they accessing some crude version of on ENIAC?

Of course not. They just knew how to act like men, because their culture didn’t drum the masculinity out of them at an early age.

The reason why the men of our generation are so awful with women – so terrible, that any man with a modicum of confidence and social acumen can clean up because of the lack of competition – is that we’ve been brought up in a culture that degrades and stifles our masculinity. We have no male role models, often no fathers, and it’s turned us into a bunch of women with dicks.

Learning Game is actually more a process of unlearning, and rediscovering what your instincts and ancestors already knew. It is about undoing the damage a lifetime of emasculation has done to you. A modern day pick-up artist with a time machine would have very little to teach the men who existed outside of the effeminate bubble in which we now live. Men who write about Game today are just rediscovering old truths.

Four hundred years before Fast Seduction, Shakespeare wrote the story of the greatest pick-up artist fiction has ever known. Men, if you’re interested in the ultimate profile of an Alpha Male, learn at the feet of The Taming of the Shrew‘s Petruchio. And girls, don’t worry. The Bard has you covered as well:

Act V, Scene 2.


Katharina, I charge thee, tell these headstrong women

What duty they do owe their lords and husbands.


Come, come, you’re mocking: we will have no telling.


Come on, I say; and first begin with her.


She shall not.


I say she shall: and first begin with her.


Fie, fie! unknit that threatening unkind brow,

And dart not scornful glances from those eyes,

To wound thy lord, thy king, thy governor:

It blots thy beauty as frosts do bite the meads,

Confounds thy fame as whirlwinds shake fair buds,

And in no sense is meet or amiable.

A woman moved is like a fountain troubled,

Muddy, ill-seeming, thick, bereft of beauty;

And while it is so, none so dry or thirsty

Will deign to sip or touch one drop of it.

Thy husband is thy lord, thy life, thy keeper,

Thy head, thy sovereign; one that cares for thee,

And for thy maintenance commits his body

To painful labour both by sea and land,

To watch the night in storms, the day in cold,

Whilst thou liest warm at home, secure and safe;

And craves no other tribute at thy hands

But love, fair looks and true obedience;

Too little payment for so great a debt.

Such duty as the subject owes the prince

Even such a woman oweth to her husband;

And when she is froward, peevish, sullen, sour,

And not obedient to his honest will,

What is she but a foul contending rebel

And graceless traitor to her loving lord?

I am ashamed that women are so simple

To offer war where they should kneel for peace;

Or seek for rule, supremacy and sway,

When they are bound to serve, love and obey.

Why are our bodies soft and weak and smooth,

Unapt to toil and trouble in the world,

But that our soft conditions and our hearts

Should well agree with our external parts?

Come, come, you froward and unable worms!

My mind hath been as big as one of yours,

My heart as great, my reason haply more,

To bandy word for word and frown for frown;

But now I see our lances are but straws,

Our strength as weak, our weakness past compare,

That seeming to be most which we indeed least are.

Then vail your stomachs, for it is no boot,

And place your hands below your husband’s foot:

In token of which duty, if he please,

My hand is ready; may it do him ease.